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What I liked about the book was:

What could have been improved/was lacking in the book:

Any other comments:

If you can spare a moment longer, I would be very grateful if you would answer the 4 simple questions below:

1. In your company which person/people have ultimate accountability for your business’ topline growth?

2. i) please define your highest potential target customers (single sentence please)

2. ii) what % of your senior management team do you estimate would give the same definition?

3. i) what is the single most important factor that causes customers to choose you over your competitors? (one factor only please)

3. ii) what % of your senior management team do you estimate would provide the same answer?

4. Does your organization have a simple written Growth Strategy which your senior management team would be familiar with?