“9 out of 10 management teams fail to grow their companies profitably”

Bain and Co 2013

This rather startling fact illustrates the surprising truth that growth is commonly the least well managed area of most companies’ operations.

The Growth Director’s Secret examines the structural/cultural factors that hold many conventionally-organized companies back. The book explores important new insights from neurological research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice. Andy Brent shows how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial/marketing plans, which condemn them to year upon year of stagnant growth.The book challenges much current commercial and marketing thinking, and introduces important new ideas such as:

  • The Big Growth Mistake

    the assumption that most consumer purchases are up for grabs – they’re not

  • AutoPilot Shopping

    the behaviour that drives almost everything we ever buy

  • MoMIs

    the crucial Moments of Maximum Emotional Impact where brand choice decisions are made

  • Your Growth Sweet Spot

    identifying that critical group of consumers where your potential for growth is greatest

Preface

If you work for a business – any business – here’s a simple question: What’s the name of your Growth Director? What? You don’t have a ‘Growth Director’? Why not? You have a Finance Director, don’t you? And a Marketing Director? Probably a Sales Director too – or, if you’re a retailer, then a Stores Director. You’re sure to have an HR Director, almost certainly an IT Director and probably a Legal Director as well – even if this role doesn’t sit on your Exco.

30% Discount Available! Order from Bloomsbury Publishing and quote GROWTHSECRET at the checkout

About the author

Andrew Brent is an experienced executive board member, strategist and marketer who has held senior roles in major blue-chip companies in the UK and around the world. Andy spent 13 years at Procter and Gamble in senior marketing roles in the UK and Europe before moving into retailing as Marketing Director at Iceland Frozen Foods. He spent 6 years in Asia in senior strategic roles for Hutchison Whampoa, helping build businesses across Asia.
Back in the UK, Andy was CMO for Burger King International, overseeing the global expansion of this business, he spent 3 years as Marketing Director at Boots the Chemist in the UK, and then held CMO roles at Sky broadcasting and at Barclays Bank. Andy is founding partner of BloomGroup Consulting, a strategic consultancy helping businesses reposition themselves to deliver sustainable, profitable growth.

Contact

If you have any questions or would like to discuss our business growth consultation service then please do not hesitate in contacting me.

TGD-Sig-White